From Google Chrome to B2B Marketplaces, Embedded Payments Transform Commerce - PYMNTS

From Google Chrome to B2B Marketplaces, Embedded Payments Transform Commerce

 

The emergence of embedded finance has supercharged the digital transformation of B2B payments and commerce.

Embedded payments are, increasingly, everywhere. With the news Tuesday (Aug. 6) that Web Monetization is coming to Google Chrome, allowing website owners to receive embedded micro-payments as an additional way to generate revenue, the implications the rise of embedded payments could have for online B2B commerce and marketplace platforms, as well as the opportunity for small- to medium-sized businesses (SMBs), is top of mind for both firms and the financial institutions servicing them.

Traditional B2B transactions often involve lengthy payment cycles and cumbersome processes, including invoicing, purchase orders and manual reconciliations. Embedded finance can speed these processes by integrating payment solutions directly into B2B platforms. Companies can offer instant credit lines, automated invoicing and real-time payment tracking, reducing friction and accelerating the sales cycle.

By integrating financial services directly into the B2B experience — and offering services such as payment, lending, insurance and other financial products — companies are increasingly embracing their potential benefits.

 

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The situation where website owners can incorporate financial services directly into their web pages, particularly with the new features introduced by Google Chrome, refers to the concept of "embedded finance." This means that non-financial platforms, like websites or apps, can now offer financial services—such as payment processing, lending, or even insurance—without redirecting users to separate financial institutions or platforms.

For instance, with Google's recent updates, a website could allow users to make micro-payments directly through the site, enabling content creators to monetize their work more efficiently. This could apply to a variety of scenarios, such as a news website charging readers per article or a blogging platform enabling tips directly to authors. Instead of needing to go through a third-party payment service like PayPal or Stripe, the transaction would happen seamlessly within the existing website environment.

This development reflects a broader trend in embedded finance, where the goal is to reduce friction in financial transactions, improve user experience, and provide businesses with additional revenue streams by integrating these capabilities directly into their services​ (Investopedia)​ (Home of FinTech & Banking News).

 

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>> 플랫폼사에서 돈을 벌려고 결국 금융 서비스로 돌아오는구나,,,, 이럴때 Stripe나 PayPal에서 살아남을 수 있는 방법?